BCom (Hons) in Accounting Conversion Programme

Course Title
: Business Communication

Course Code
: BUS 303

Duration in Weeks
: 13 weeks

Contact Hours Per Week
: 3 hours

Course Aims
The aim of this course is to develop students’ skills in effective business communication. The course will introduce principles of communication and strategies for effective communication, and will improve students’ English skills for oral and written communication.

Course Objectives

Upon completion of this course, students should be able to:
1.
understand basic principles of business communication;
2.
apply the theories and skills in different business situations;
3.
plan and write business correspondence for specific purposes;
4.
prepare and produce business and reports;
5.
prepare and deliver oral presentations; and
6.
understand and use nonverbal communication skills.

Teaching Approach

In class students will be introduced to the theories and concepts. Simulation and role-play will be used so that students can apply the theories and practise the skills learned for effective communication. Group work and individual activities will be assigned to help students develop both oral and written skills.

Core Textbook
        
Krizan, B., Merrier, P. & Jones, C. (2005). Business Communication (6th ed.). Mason, Ohio: South-Western
Supplementary Reading
Adler, R. & Elmhorst, J. (2002). Communicating at Work: Principles and Practices for Business and the Professions (7th ed.). New York: McGraw-Hill College.

Andrews, D. (2001). Business Communication (4th ed.). Needham Heights, MA: Pearson Custom Pub.

Axtell, R. (1992). Do’s and Taboos of Public Speaking. New York: John Wiley & Sons.

Bilbow, G. (2004). Business Writing for Hong Kong (3rd ed.). Hong Kong: Longman.

Bovee, C. & Thill, J. (2005). Business Communication Today (8th ed.).Upper Saddle River, NJ: Prentice Hall.

Eunson, B. (1998). Writing and Presenting Reports. Brisbane: John Wiley & Sons.

Guffey, M. (2004). Essentials of Business Communication (6th ed.). Mason, Ohio: South-Western.

Jay, R. (2000). How to Write Proposals and Reports that Get Results. London: Prentice Hall.

Lahiff, J. & Penrose, J. (1997). Business Communication: Strategies and Skills (5th ed.). Upper Saddle River, N. J.: Prentice Hall.

Lehman, C. & DuFrene, D. (2004). Business Communications (14th ed.). Cincinnati, Ohio: South-Western.

Macintosh, D. (1994). English for Business (6th ed.). Hong Kong: Book Marketing.

Verderber, R. (2003). The Challenge of Effective Speaking (12th ed.). Belmont, Calif.: Wadsworth/Thomson Learning.

Schedule of Classes
Week 1 – Week 2
Introduction to Principles of Business Communication
Week 3 – Week 4
Memo Writing
Week 5 – Week 8
Letter Writing
Week 9 – Week 10
Report Writing
Week 11 – Week 12
Presentation
Week 13
Feedback and Revision

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