查看完整版本: BUS303 Business Communication 課程大綱

BUS303 Business Communication 課程大綱

[align=center][b][size=14pt][color=#000000][font=Times New Roman]BCom (Hons) in Accounting Conversion Programme[/font][/color][/size][/b][/align]
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[size=3][color=#000000][font=Times New Roman][b]Course Title
: [/b][b]B[/b]usiness Communication[/font][/color][/size]
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[size=3][color=#000000][font=Times New Roman][b]Course Code
: [/b][b]BUS 303[/b][/font][/color][/size]
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[size=3][color=#000000][font=Times New Roman][b]Duration in Weeks
: [/b][b]13 weeks[/b][/font][/color][/size]
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[size=3][color=#000000][font=Times New Roman][b]Contact Hours Per Week
:[/b][b] 3 hours[/b][/font][/color][/size]
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[b][size=12pt][color=#000000][font=Times New Roman]Course Aims[/font][/color][/size][/b][font=Times New Roman][size=3][color=#000000] [/color][/size][/font]
[font=Times New Roman][size=3][color=#000000]The aim of this course is to develop students’ skills in effective business communication. The course will introduce principles of communication and strategies for effective communication, and will improve students’ English skills for oral and written communication.[/color][/size][/font]
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[b][size=3][color=#000000][font=Times New Roman]Course Objectives[/font][/color][/size][/b]
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[b][size=3][color=#000000][font=Times New Roman]Upon completion of this course, students should be able to:[/font][/color][/size][/b]
[font=Times New Roman][color=#000000][size=3]1.[/size]
[/color][b][size=3][color=#000000]understand basic principles of business communication;[/color][/size][/b][/font]
[font=Times New Roman][color=#000000][size=3]2.[/size]
[/color][b][size=3][color=#000000]apply the theories and skills in different business situations;[/color][/size][/b][/font]
[font=Times New Roman][color=#000000][size=3]3.[/size]
[/color][b][size=3][color=#000000]plan and write business correspondence for specific purposes;[/color][/size][/b][/font]
[font=Times New Roman][color=#000000][size=3]4.[/size]
[/color][b][size=3][color=#000000]prepare and produce business and reports;[/color][/size][/b][/font]
[font=Times New Roman][color=#000000][size=3]5.[/size]
[/color][b][size=3][color=#000000]prepare and deliver oral presentations; and[/color][/size][/b][/font]
[font=Times New Roman][color=#000000][size=3]6.[/size]
[/color][b][size=3][color=#000000]understand and use nonverbal communication skills.[/color][/size][/b][/font]
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[b][size=3][color=#000000][font=Times New Roman]Teaching Approach[/font][/color][/size][/b]
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[b][size=3][color=#000000][font=Times New Roman]In class students will be introduced to the theories and concepts. Simulation and role-play will be used so that students can apply the theories and practise the skills learned for effective communication. Group work and individual activities will be assigned to help students develop both oral and written skills.[/font][/color][/size][/b]
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[b][size=3][color=#000000][font=Times New Roman]Core Textbook[/font][/color][/size][/b]
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[font=Times New Roman][size=3][color=#000000]Krizan, B., Merrier, P. & Jones, C. (2005). [i]Business Communication[/i] (6th ed.). Mason, Ohio: South-Western[/color][/size][/font]
[b][size=3][color=#000000][font=Times New Roman]Supplementary Reading[/font][/color][/size][/b]
[font=Times New Roman][size=3][color=#000000]Adler, R. & Elmhorst, J. (2002). [i]Communicating at Work: Principles and Practices for Business and the Professions[/i] (7th ed.). New York: McGraw-Hill College.[/color][/size][/font]
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[font=Times New Roman][size=3][color=#000000]Andrews, D. (2001). [i]Business Communication[/i] (4th ed.). Needham Heights, MA: Pearson Custom Pub.[/color][/size][/font]
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[font=Times New Roman][size=3][color=#000000]Axtell, R. (1992). [i]Do’s and Taboos of Public Speaking[/i]. New York: John Wiley & Sons.[/color][/size][/font]
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[font=Times New Roman][size=3][color=#000000]Bilbow, G. (2004). [i]Business Writing for Hong Kong [/i](3rd ed.). Hong Kong: Longman.[/color][/size][/font]
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[font=Times New Roman][size=3][color=#000000]Bovee, C. & Thill, J. (2005). [i]Business Communication Today[/i] (8th ed.).Upper Saddle River, NJ: Prentice Hall.[/color][/size][/font]
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[font=Times New Roman][size=3][color=#000000]Eunson, B. (1998). [i]Writing and Presenting Reports[/i]. Brisbane: John Wiley & Sons.[/color][/size][/font]
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[font=Times New Roman][size=3][color=#000000]Guffey, M. (2004). [i]Essentials of Business Communication[/i] (6th ed.). Mason, Ohio: South-Western.[/color][/size][/font]
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[font=Times New Roman][size=3][color=#000000]Jay, R. (2000). [i]How to Write Proposals and Reports that Get Results[/i]. London: Prentice Hall.[/color][/size][/font]
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[font=Times New Roman][size=3][color=#000000]Lahiff, J. & Penrose, J. (1997). [i]Business Communication: Strategies and Skills[/i] (5th ed.). Upper Saddle River, N. J.: Prentice Hall.[/color][/size][/font]
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[font=Times New Roman][size=3][color=#000000]Lehman, C. & DuFrene, D. (2004). [i]Business Communications[/i] (14th ed.). Cincinnati, Ohio: South-Western.[/color][/size][/font]
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[font=Times New Roman][size=3][color=#000000]Macintosh, D. (1994). [i]English for Business[/i] (6th ed.). Hong Kong: Book Marketing.[/color][/size][/font]
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[font=Times New Roman][size=3][color=#000000]Verderber, R. (2003). [i]The Challenge of Effective Speaking[/i] (12th ed.). Belmont, Calif.: Wadsworth/Thomson Learning.[/color][/size][/font]
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[size=12pt][color=#000000][font=Times New Roman]Schedule of Classes[/font][/color][/size][font=Times New Roman][size=3][color=#000000] [/color][/size][/font]
[font=Times New Roman][size=3][color=#000000]Week 1 – Week 2
Introduction to Principles of Business Communication[/color][/size][/font]
[font=Times New Roman][size=3][color=#000000]Week 3 – Week 4
Memo Writing[/color][/size][/font]
[font=Times New Roman][size=3][color=#000000]Week 5 – Week 8
Letter Writing[/color][/size][/font]
[font=Times New Roman][size=3][color=#000000]Week 9 – Week 10
Report Writing[/color][/size][/font]
[font=Times New Roman][size=3][color=#000000]Week 11 – Week 12
Presentation[/color][/size][/font]
[font=Times New Roman][size=3][color=#000000]Week 13
Feedback and Revision[/color][/size][/font]

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